Diffusion of Innovations

3-hour immersive experiential learning workshop.

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Sociologist Everett Rogers, Diffusion of Innovations (DOI), tracked how humans relate to new things, and when and how they make a decision to use them. Diffusion of Innovations Labs I-II-III explore three aspects of his wonderful work.

DOI I Lab tracks the path of the adopter of an innovation, studying the steps people make in decision-making.

DOI II Lab looks at Rogers' insights pertaining to the qualities of an innovation and how they influence whether or not, or how quickly, people adopt the innovation. If we recognize these qualities, we can design around our weaknesses and build on our strengths. We can work from what Buckminster Fuller calls "anticipatory design."

DOI III Lab examines the Adoption Curve, which measures the rate of an innovation's diffusion among groups of people. It is common in marketing lingo, for example, to hear about “early adopters.” What is not common is a deep understanding of the characteristics, social norms, and patterns of various categories of adopters. When we design marketing initiatives, it is important to know who we addressing. What are the characteristics of different groups of adopters? How can understanding these characteristics help us diffuse our innovations?

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Disciplined Social Innovation

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Diffusion of Innovations

3-hour immersive experiential learning workshop.

What's in this Lab?

Diffusion of Innovations I Lab

EXPLORING THE PATH OF AN ADOPTER
Time: 1 hour
Suggested Participants: Individuals/partners
Materials: Large sheets of paper, colored pencils/pens/pastels

Diffusion of Innovations II Lab

EXPLORING PERCEPTION OF AN INNOVATION
Time: 1 hour
Suggested Participants: Individuals/partners
Materials: Large sheets of paper, colored pencils/pens/pastels

Diffusion of Innovations III Lab

EXPLORING THE ADOPTION CURVE
Time: 1 hour
Suggested Participants: Individuals/partners
Materials: Large sheets of paper, colored pencils/pens/pastels

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Disciplined Social Innovation All Arenas

Diffusion of Innovations

3-hour immersive experiential learning workshop.

What's in this Lab?

Diffusion of Innovations I Lab

Diffusion of Innovations II Lab

Diffusion of Innovations III Lab

Explore Arenas Pricing Who We AreCertificatesEnroll My TeamI'm Flying SoloBlog

Click "Edit Contents" and start uploading your learning material.

Select a course first to display its contents.

No available contents for

Registro y Pago

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Producto

There are no free, paid or coming soon courses in your school yet.Why don't you create one?

The school owner is working hard preparing the courses for you.

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There are no free, paid or coming soon courses in your school yet.
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